RUBDE is a Cologne-based smart fashion and lifestyle brand founded in 2014 by friends.
From the very beginning, they have set themselves the goal of revolutionizing headwear. Unique and communicative with two unique selling points – the leather patch that can be replaced at any time and the self-programmable NFC tag.
Whether for men or women - the unisex sizes offer an optimal fit and maximum comfort for every head.
Our beanies can communicate not only through the patches. They are also equipped with a programmable NFC tag that you can write to with social media links, a Maps address or websites. NFC (Near field communication) stands for direct, digital exchange between two elements (RUBDE product and mobile phone) at close distance. The NFC tag can be read from any smartphone and individually programmed. Perfect for easily sharing the content of your smart head with friends & family.